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ENGLISH VERSION |
A |
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Tust - Generalized Trust vs. Particularized
Trust - Generalized/Institutional Trust vs.
Particularized/Relational Trust - concept of
"recommendation" in various trust context. |
To clarify this distinction, we need to introduce
sociological concepts that differentiate between
generalized trust (systemic trust in strangers
and institutions) and particularized trust
(trust based on personal relationships).
Conceptual Distinctions in Trust
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Generalized Trust vs. Particularized
Trust
- Generalized Trust: Trust
extended to strangers, institutions, and society
at large. This is typically higher in
Nordic countries, where people assume
that others will act predictably and honestly
within the collective framework.
- Particularized Trust: Trust
that is based on personal relationships, family
ties, and close networks. This is more dominant
in Southern European societies,
such as Italy, where trust is extended
selectively based on personal evaluation rather
than institutional norms.
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Impersonal Institutional Trust vs.
Personalized Relational Trust
- In Sweden, trust is more impersonal
and embedded in institutions, laws, and
collective norms. People trust others
because they follow the same rules
rather than because of personal assessment.
- In Italy, trust is personalized
and based on relational bonds. Trust must be
built through direct interactions rather than
assumed through institutional affiliation.
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Thin Trust vs. Thick Trust
- Thin Trust: Trust given to
strangers and members of society in general,
based on institutional integrity and a strong
collective ethos. This is typical of Sweden,
where people follow recommendations because they
assume others will as well.
- Thick Trust: Trust that
develops over time through deep personal
relationships and shared experiences. This is
more common in Italy, where trust is not assumed
but earned.
Illustrative Example: Lending Money in Italy
vs. Sweden
- Italy (Particularized/Relational Trust):
"I will lend money to a friend in Italy because I
trust them as an individual. I do not necessarily
trust a stranger or an institution, as trust is
built through personal evaluation, shared history,
and loyalty."
- Sweden (Generalized/Institutional
Trust): "I will follow a government
recommendation because I trust institutions and the
collective system. However, I may be more hesitant
to lend money to a friend because financial
transactions are seen as impersonal and regulated by
formal agreements rather than personal obligations."
This also explains why:
- In Sweden, "recommendations" function almost as
legally binding because they are grounded in
high generalized trust in institutions.
- In Italy, recommendations are seen as mere
suggestions because trust is placed in
individual judgment rather than institutional
authority.
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B |
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Identity, the collective as a confirmer of
identity – Lutheran heritage, post-Reformation, carnival
ban, no masquerade traditions, why the face mask is
perceived as problematic – the semantics of the word
"recommendation" in Sweden.
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Sweden as a Collectivistic Society
Sweden is often perceived as an individualistic
society due to its emphasis on personal autonomy and
self-sufficiency. However, in practice, it exhibits
strong collectivistic traits, particularly in its
high levels of social trust, conformity to unwritten
social norms, and emphasis on societal consensus
over individual expression.
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Lutheran Heritage and the Absence of
Catholic Confession
Sweden’s historical and cultural foundations are
deeply rooted in its Lutheran heritage. Unlike
Catholic traditions, which provide a structured
system of personal absolution through confession to
a priest, Lutheranism places moral responsibility
directly on the individual before God and within the
collective. This creates a society where personal
behavior is regulated by internalized norms and
community expectations rather than through external,
individualized mechanisms of forgiveness. The lack
of a confessor-priest as an intermediary means that
individuals bear full responsibility for their
actions, leading to stronger social control and
collective moral oversight.
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Identity, Visibility, and the Rejection
of Masks
In Sweden, identity is socially confirmed through
openness and transparency. This is reflected in
historical traditions that discourage the
concealment of one’s face or identity. After the
Reformation, carnival masquerades—where people
temporarily hid their identities behind masks—were
banned. The rejection of masks as a cultural norm
persists, reinforcing the idea that one should
always be visible and authentic within the
collective.
Corollary: This historical
resistance to masks may help explain why, during the
COVID-19 pandemic, Sweden did not recommend masks
for the general public, even though they were
acknowledged as useful for healthcare professionals.
The idea of concealing one's face in daily life was
perceived as culturally foreign and inconsistent
with established norms of openness and trust.
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The COVID-19 Response: Recommendations
Over Legal Mandates
During the COVID-19 pandemic, Sweden chose not to
enforce strict lockdowns through legal measures.
Instead, the government relied on issuing
"recommendations" (rekommendationer) to guide public
behavior. This approach relied on the assumption
that individuals would voluntarily comply based on
trust in authorities and a sense of collective
responsibility.
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The Social Power of Recommendations in
Lutheran Societies
In Catholic countries, a "recommendation" is often
interpreted as a mere suggestion, leaving room for
individual discretion. However, in Sweden—where a
homogeneous cultural ethos and strong state
traditions shape public behavior—breaching a
recommendation is not merely a personal choice but a
violation of collective norms. Disregarding such
guidance can lead to social ostracism and trigger
feelings of shame or guilt, reinforcing compliance
without the need for legal enforcement.
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C |
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The cultural norm of conformity and collective identity,
The Law of Jante - Vertical vs.
Horizontal Accountability |
Historical and Cultural Context
- Jantelagen (The Law of Jante):
The cultural norm of conformity and collective
identity in Scandinavian societies, discouraging
individual exceptionalism.
- Folkhemmet ("The People's Home")
Ideology: The Swedish model of the welfare
state, emphasizing collective well-being, trust in
institutions, and voluntary compliance with social
norms.
Lutheran Influence on Social and Political
Structures
- Vertical vs. Horizontal Accountability:
In contrast to Catholic countries where confession
creates a one-on-one mechanism of moral absolution,
Lutheran ethics place responsibility directly on the
individual within the community.
- Trust in Institutions & Experts:
Strong state legitimacy and trust in government
create an environment where “recommendations” carry
the weight of informal mandates.
- The Role of Shame and Social Sanctions:
Public shaming replaces legal enforcement in
ensuring compliance.
Mask Rejection and the Swedish Identity
- Cultural Notions of Transparency &
Authenticity: Societal emphasis on openness
and visibility may have contributed to reluctance
toward masks.
- Historical Resistance to Masquerades:
The ban on carnival traditions post-Reformation
eliminated traditions of temporary identity
concealment.
COVID-19 Response in a Broader Context
- Comparison to Other Protestant but
Non-Lutheran Countries: How did COVID-19
recommendations work in, for example, the
Netherlands or the UK, where Protestantism also
plays a role but with different historical
developments?
- The Role of Social Trust: High
interpersonal trust in Sweden allows for governance
through recommendations rather than coercive laws.
- Digitalization & Surveillance in a
Lutheran Ethos: How do Swedish attitudes
toward surveillance, transparency, and collective
responsibility contrast with other models of
governance?
Would you like me to integrate these elements into a
structured thesis outline?
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